Last updated: September 6, 2026. Some links on this page are affiliate links — if you sign up through one, we may earn a commission at no extra cost to you. It never changes what we recommend. See our Affiliate Disclosure.
How we know: we tested Systeme.io hands-on in our own free-plan account. Everything here about Stan Store comes from its published pricing page and documentation, checked on the date shown — we have not run a Stan Store account ourselves, and we would rather say so than imply otherwise.
Our verdict
Stan Store and Systeme.io both charge 0% transaction fees — the real difference is that Stan has no free plan at all. Stan is built specifically for social-media creators selling from a link-in-bio (Instagram AutoDM, mobile-first checkout). Systeme.io is funnel-first and includes a genuinely permanent free tier Stan doesn’t offer.
Try Systeme.io freeFree plan, no credit card required. Affiliate link — see our disclosure.
Stan Store is a link-in-bio storefront built for social creators — Instagram, TikTok, YouTube — to sell digital products, courses, and bookings without a traditional website. Systeme.io is a funnel builder that also happens to cover courses and bookings. Both now advertise 0% transaction fees as their headline pitch, which makes the real comparison about what you get for the monthly price, not hidden fees.
Pricing, side by side
List prices as of September 6, 2026, monthly billing, checked directly on Stan’s own pricing page (stan.store/blog/stan-store-pricing) and Systeme.io’s pricing page.
| Tier | Systeme.io | Stan Store |
|---|---|---|
| Free | $0, permanent — 3 funnels, 2,000 contacts, 0% fees | None — 14-day free trial only |
| Entry | $17/mo — 10 funnels, 5,000 contacts | $29/mo (Creator) — unlimited courses, bookings, communities, 0% fees |
| Mid | $47/mo — 50 funnels, 10,000 contacts | — |
| Top | $97/mo — unlimited everything | $99/mo (Creator Pro) — discount codes, upsells, affiliate management, pixel tracking |
The detail worth noting: both platforms charge 0% platform transaction fees — you’ll pay standard Stripe/PayPal processing either way, but neither Stan nor Systeme.io takes an additional cut. The real gap is that Systeme.io lets you start and run a real business at $0; Stan’s cheapest option is $29/mo after a 14-day trial ends.
Create a free Systeme.io account — no card requiredAffiliate link — see our disclosure.
Where the money actually goes
What Stan Store has that Systeme.io does not
- Stan AutoDM — automated Instagram DM responses to convert comments and messages into sales, built specifically for social-first creators.
- A mobile-first, link-in-bio storefront design optimized for the exact flow of someone tapping through from a social profile.
- Afterpay and Klarna buy-now-pay-later checkout, on Creator Pro.
- Pixel tracking for Meta, Google, Pinterest, and TikTok built in on Creator Pro — useful if you run paid social ads to your store.
What Systeme.io has that Stan Store does not
- A permanent free plan. Stan has no free tier at any point — only a 14-day trial before the $29/mo charge starts.
- Multi-step sales funnels with upsells and order bumps chained across pages — Stan’s structure is a single storefront page, not a funnel sequence, on its entry tier (upsells/order bumps are Creator Pro only).
- Full email marketing on every tier — Stan’s email broadcasts and flows are Creator Pro-only ($99/mo); Systeme.io includes unlimited email on every plan, including free.
- Unlimited sub-accounts on every plan, including free.
Two questions that decide it
1. Does your traffic come from a social profile, or from funnels and ads?
Stan is purpose-built for the “link in bio” moment — someone taps through from Instagram or TikTok straight to a mobile-optimized storefront. If that’s genuinely how most of your traffic arrives, Stan’s checkout flow is tuned for exactly that. If you’re building funnels, running paid traffic, or need multi-step sequences, Systeme.io’s structure fits better.
2. Do you need email marketing as a core tool, not an add-on?
Stan gates email broadcasts and automated flows behind Creator Pro ($99/mo). Systeme.io includes unlimited email marketing on every plan, including free. If email is central to how you nurture and sell to your list, that’s a real cost difference to factor in beyond the base subscription price.
Frequently asked questions
Does Stan Store have a free plan?
No — Stan offers a 14-day free trial, not a permanent free tier. Systeme.io’s free plan never expires and needs no credit card.
Does Stan Store charge transaction fees?
No, per Stan’s own pricing page — both its plans advertise 0% platform transaction fees, the same as Systeme.io. You’ll still pay standard Stripe/PayPal processing fees on either platform.
Is Systeme.io cheaper than Stan Store?
Yes, at every tier, and Systeme.io has a permanent free plan Stan doesn’t offer at all. Stan’s cheapest paid option ($29/mo) costs more than Systeme.io’s entry paid tier ($17/mo).
Which is better for Instagram and TikTok creators, Systeme.io or Stan Store?
Stan Store, by design — its AutoDM feature and mobile-first storefront are built specifically for social-first traffic. Systeme.io works for any traffic source but doesn’t have Stan’s social-platform-specific tooling.
I’ve been building and maintaining websites for about ten years. The first one is still online a decade later, and I still fix it when something breaks — which is how I learned that the interesting part of any platform is not the launch, it’s year three. I co-owned that site’s business, though I am not a co-owner today; the business itself has since closed. Separately, I have also run an online store on Shopify, until the fees pushed me onto a different payment system. Today I choose the host, the theme and write the plugins that run this site, and I pay for the tools I test out of my own pocket. More on the About page, and exactly what we did and did not test in how we test.
Prices verified against Stan’s own pricing blog post and Systeme.io’s public pricing page on September 6, 2026. Vendors change pricing without notice — check before you buy, and tell us if you find something out of date.
Try it yourself: Systeme.io’s free plan is permanent, not a trial — 3 funnels, 2,000 contacts, unlimited emails, 0% transaction fees. Start on the free plan and find out in a weekend whether it covers what you need. (Affiliate link — see our disclosure.)